Sony pushes back its live event one week.
In the wake of NAB Show 2020 being canceled, companies who regularly attend the event are coming up with alternative ways to introduce the new products that would have been announced at that time. Many, including Adobe, Blackmagic Design, Cooke Optics, and Zhiyun, are resorting to virtual press events or livestreams.
Sony originally had its livestream scheduled for April 20th, the same day as Canon, but has decided to move the event to Thursday, April 30th at 10 AM ET.
It’s a smart move by Sony, even though the company announced its event first. It didn’t seem like Canon was going to consider rescheduling their own. Why try and compete for eyes on the same day?
It’s not uncommon for companies to try and one-up each other. RED recently announced a Solitary Series with a livestream, and days later, Blackmagic announced an event for the same day. This week, OnePlus released its new 8 Pro smartphone, and a day later, Apple rolled out the iPhone SE second generation.